 Extant Small Business offers free website analysis to help you hit your target audience.
If your site is not performing well or bringing in clients/customers like you feel it should, then give us a call or contact us through our site, and we will be happy to help you find out why.
We use a simple common sense approach when we analyze a website.
These are a few of the things we look for
- Home page. How informative is the home page? Does it set the proper context for visitors? Is it just an annoying splash page with multimedia? How fast does it load?
- Navigation. Is the global navigation consistent from page to page? Do major sections have local navigation? Is it consistent?
- Site organization. Is the site organization intuitive and easy to understand?
- Links and labels. Are labels on section headers and content groupings easy to understand? Are links easy to distinguish from each other? Or are they ambiguous and uninformative ("click here" or "white paper")? Are links spread out in documents, or gathered conveniently in sidebars or other groupings?
- Search and search results. Is the search engine easy to use? Are there basic and advanced search functions? What about search results? Are they organized and easy to understand? Do they give relevance weightings or provide context? Do the search results remind you what you searched for?
- Readability. Is the font easy to read? Are line lengths acceptable? Is the site easy to scan, with chunked information, or is it just solid blocks of text?
- Performance. Overall, do pages load slowly or quickly? Are graphics and applications like search and multimedia presentations optimized for easy Web viewing?
- Content. Is their sufficient depth and breadth of content offerings? Does the content seem to match the mission of the organization and the needs of the audience? Is the site developing its own content or syndicating other sources? Is there a good mix of in-depth material (detailed case studies, articles, and white papers) versus superficial content (press releases, marketing copy)?
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