According to Forrester Research, online retail sales in the US will be close to 200 billion dollars by the end of 2011 and will reach 250 billion by 2014. According to Google the term "shop on line' is searched on average 6.5 million times a month.
No matter what you sell, there is a place for it online and your store never closes. Amazon, Zappos, Walmart and many others have proven that online sales works and will only get better.
A standard company website highlights the identity of the company. An e-commerce site takes the standard site to the next level by adding the very important sales component that allows your customers to buy what they need, now.
With advancements in web design and software applications for e-commerce, smaller businesses can affordably involve themselves in this growing income stream. Why not get your piece of the pie?