What is Email Marketing?
Email marketing is the most cost effective, successful and measurable
method for communicating with your customers. A well designed email campaign, using properly managed mailing lists, will give response rates which are much higher than any other direct
marketing method. Email marketing is also a very green business practice. Imagine sending information about a new product or service to
thousands of people without printing, packing or mailing anything. Email marketing
removes the need for paper materials, and cuts costs drastically.
Mailing lists may be purchased inexpensively, or you can start generating your own by collecting emails from a website form,
your place of business, or both. We at Extant are very experienced with the concepts and best practices used in email marketing. With our expertise, we will handle all of the details for you.