Going Beyond Design is not just our slogan, it is what we firmly believe is the only way to run our business. It is also why we call ourselves web advisors and designers.
Going Beyond Design simply means that when you work with us, you have established a relationship with experience, creativity, and innovation. Extant maintains affiliations with graphic designers, SEO and Social Media experts, photographers, videographers, writers, marketing strategists and application designers so that our clients never have to go far afield to get what they need.
We also believe that educating our clients about what we do can make our business relationships even stronger. With that in mind we created GOINGBEYONDESIGN.COM. There you will find articles on design mechanics, marketing, SEO and many other topics. We also encourage questions and requests for articles on information we may not as of yet covered.
The key feature of modern web design is simplicity. It is crucial to use simple web designs that allow the user to quickly find the information they need, especially if you are selling a product.
While it might seem like a good idea to give the viewers of your site as many options as possible, the truth is, it is not. Too much information at once will overload your viewers and make it much more difficult for them to find what they are looking for.
Remember this: if your site is too complex for your viewer to find what they are looking for, they will look for it somewhere else.
There is a cardinal rule for any website owner to remember: web users want as little hassle as possible. They want the information they are looking for, and they want it yesterday.
Definition of Dynamic Content: Web site or blog content that changes frequently and engages the reader. Dynamic content can include text, images, animations, video or audio.
Every web site needs dynamic content.
There are many reasons why it is true that all sites need dynamic content, but two of them stand out.
If your site's content is not changed on a regular basis , then your readers don't have much reason to come back. Google loves fresh content. If you don't change it often enough they will find a site that does and replace you in their hierarchy.
If people aren't coming back to your site, then your site is not generating repeat business, and that means that you're probably losing money.
A good thing to remember is that content is the most important part of your website. In this highly populated digital medium where attention spans are short, your content needs to ....STAND OUT.
A site without intuitive navigation is a site that will lose visitors. If users can not find what they are looking for on your site, easily, they will find it somewhere else.
One of the most effective ways of making a site easy to navigate is to have a consistent menu that is on every page.
This allows users to move from any section of the site to any other section, with out the need to go back to a home page or menu page.
Keeping menu's in the same location, and in the same style throughout your site ensures that visitors quickly recognize how to navigate your site. If you have a different style of menu on every page users will get confused and will not be able to easily comprehend how to navigate your site.
Here at Extant we love Content Management Systems. They are versatile, scalable, practical, affordable and extremely customizable.
CMS can offer solutions to blogs, intranets, e-commerce, multi-lingual sites and a lot more. We are proud to be very experienced with CMS Systems and CMS customization.
A CMS System will allow you to update your website through a back-end administration panel by logging in to the site directly through the internet. That means that non-technical people can make technical changes to their site without the need of a webmaster.
This is very powerful because website owners can update their websites at anytime, from anywhere in the world.
Another great thing about CMS Systems is that they can be frequently updated with ease.
Not many people are reading last weeks newspaper today, so if your website does not have up to date and frequently changing content, then users don't have much incentive to return to your site.